Digital Marketing Architect (m/f/d)

Your tasks

The Digital Marketing Architect is responsible for designing, integrating, developing and optimizing the end-to-end digital marketing ecosystem. This role bridges strategy, technology, and execution-translating business goals into scalable, data-driven digital marketing architectures that drive growth, performance, and customer engagement.

• Marketing Architecture: Maintain and develop a security-first digital marketing ecosystem that supports enterprise growth and ensure all marketing platforms, integrations, and data flows meet internal security, privacy, and compliance standards. Reduce architectural complexity and technical debt across the MarTech stack.
• Demand Generation: Architect digital experiences that build credibility and trust with security-conscious buyers and support long, complex B2B sales cycles with compliant demand generation. Enable personalization and automation without compromising data privacy or security.
• Data Integrity: Establish accurate, compliant data collection, identity resolution, and consent management and ensure reliable attribution and reporting while complying with GDPR, CCPA, and regional regulations. Support audits, vendor reviews, and regulatory inquiries related to marketing systems.
• Optimization and Innovation: Enable compliant experimentation (A/B testing) across digital channels and evaluate AI and emerging MarTech with a risk-based approach. Continuously improve customer journeys based on performance data and user behavior.
• Marketing Technology (MarTech): Manage and develop MarTech platforms: CMS (Drupal), CMPs, Marketing Automation platforms (Account Engagement, Hubspot, Salesforce Marketing Cloud)
• Campaign execution: Setup and develop digital campaign frameworks including data driven optimized customer journeys

Your profile

• Experience: Minimum of 5 years of experience in Marketing Technology, with ability to work cross-functionally and globally
• Education: Bachelor’s degree in marketing, communications, or a related field. A master’s degree or other relevant certifications a benefit.
• Language: Ability to speak 2+ languages: German, English
• Certifications: Marketing technology, content management, artificial intelligence, data analytics
• Digital Marketing Architecture: Proven experience in design of digital marketing ecosystems across web, demand generation, lifecycle and partner channels
• Tools: Proficiency with tools such as Drupal, Pardot, Salesforce, and Salesforce Marketing Cloud; Hubspot or other marketing automation and web tools
• Data: Proficiency in Marketing data models, tagging frameworks, and identity resolution
• Hands-on: Proactive mindset with a willingness to execute as well as strategize

We offer

• Truly flexible work: Choose fully remote work or our modern offices in Düsseldorf or Aachen to suit your lifestyle.
• Professional development: Enjoy dedicated budgets and opportunities for ongoing learning, training, and coaching to support your career path.
• Comprehensive health and wellbeing benefits: From an in-house company doctor to a range of health and sports programs-your wellbeing comes first.
• Retirement and financial security: Access attractive company pension schemes and additional financial perks.
• State-of-the-art technology: Latest laptops, mobile devices and digital tools are standard for our marketing teams.
• Convenient commute: Benefit from excellent access to public transport, parking, and mobility incentives like a job ticket.
• Culture of belonging: Take part in team events, enjoy employee discounts, and join an inclusive, respectful company atmosphere where everyone can bring their full self to work.