Digital Marketing Architect

Your tasks

The Digital Marketing Architect is responsible for designing, integrating, developing and optimizing the end-to-end digital marketing ecosystem. This role bridges strategy, technology, and execution-translating business goals into scalable, data-driven digital marketing architectures that drive growth, performance, and customer engagement.

• Marketing Architecture: Maintain and develop a security-first digital marketing ecosystem and ensure all marketing platforms, integrations and data flows meet internal security, privacy and compliance standards. Reduce architectural complexity and technical debt across the MarTech stack
• Demand Generation: Architect digital experiences that build credibility and trust with security-conscious buyers and support long, complex B2B sales cycles with compliant demand generation
• Data Integrity: Establish accurate, compliant data collection, identity resolution, and consent management. Support audits, vendor reviews, and regulatory inquiries related to marketing systems.
• Optimization and Innovation: Enable compliant experimentation (A/B testing) across digital channels and evaluate AI and emerging MarTech with a risk-based approach
• Marketing Technology (MarTech): Manage and develop MarTech platforms: CMS (Drupal), CMPs, Marketing Automation platforms (Account Engagement, Hubspot, Salesforce Marketing Cloud)

Your profile

• Experience: Minimum of 5 years of experience in Marketing Technology, with ability to work cross-functionally and globally
• Education: Bachelor’s degree in marketing, communications, or a related field. A master’s degree or other relevant certifications are a benefit
• Language: Ability to speak 2+ languages: German (fluent), English (fluent)
• Digital Marketing Architecture: Proven experience in design of digital marketing ecosystems across web, demand generation, lifecycle and partner channels
• Tools: Proficiency with tools such as Drupal, Pardot, Salesforce, and Salesforce Marketing Cloud; Hubspot or other marketing automation and web tools
• Data: Proficiency in Marketing data models, tagging frameworks, and identity resolution

We offer

• Work your way: Early risers and night owls - thanks to a flexible working model you can organise your working day yourself
• Culture: An open and friendly corporate culture characterized by constructive and collaborative interaction
• Additional perks: We also support you privately - benefit from special payments or additional vacation days on anniversaries or other special occasions.
• Secure your future: We provide you with support for your future plans with a company pension scheme (depending on country-specific circumstances)
• Diversity: Utimaco is growing and living diversity! Our global team includes colleagues from 42 nationalities and 45 different languages spoken